How much you need for a first home
Three amounts to prepare: down payment, closing costs, reserves. Worked example for a $750,000 home. Message us for your own numbers.
VietLinker customers / Mortgage / Fountain Valley, CA
Sample profilePhúc Home Loans
A home-loan office in Fountain Valley, 9 years helping Vietnamese families in Orange County buy a first home or refinance. Working with VietLinker since June 2026: fanpages on 5 platforms, an explainer video every week and ads to renters and first-time buyers in the Vietnamese community.
5platforms
12posts a month
3videos a month
60first days
PPhúc Home Loans · phuchomeloansFanpages
Phúc Home Loans's fanpage on each platform.
One set of content, edited separately for Facebook, Instagram and TikTok. Cover photo, avatar, bio and contact buttons are all made by VietLinker.
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Phúc Home Loans
MessageCallBook
PostsPhotosVideosReviewsAbout
P
Phúc Home Loans2 days · Fountain Valley, CA
Get a pre-approval letter a week before touring homes: you know what you can borrow, and sellers take you seriously. Message us for a free file review.
❤ 12118 comments · 9 shares
One step of the loan process explained per post, in short wording; the Book button sits at the top.
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phuchomeloans＋ ≡
92posts
2.310followers
260following
Phúc Home LoansFirst-time buyers · refinance · FHA, VA, conventional
Fountain Valley, CA · Vietnamese spoken
Book by message
FollowMessage
First homeRefinanceDocumentsFAQ
A grid alternating Phúc, clients receiving keys and the desk; highlights by loan type.
TikTok
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@phuchomeloans
65Following
3.9KFollowers
27.4KLikes
FollowMessage
VideosPinnedLiked
▶ 15.1K
▶ 6.8K
▶ 8.4K
▶ 3.2K▶ 5.9K▶ 4.4K30–45 second explainers; "How much you need for a first home" has the most views.
This is a sample profile; follower counts and views are illustrative. For real customers VietLinker embeds the live fanpage so the latest posts always show.
How they post
What Phúc Home Loans posts in 30 days.
12 posts a month: one step of the loan process explained, clients receiving their keys, the office behind the scenes, and a weekly update. Three are videos.
September 2026
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Loans explainedClient storiesThe officeWeekly update▶ video
Closing day for the Hạnh family
A 35-second video from the pre-approval letter to key day, told by the clients. Posted with their consent.
Lock the rate this week or wait
A 30-second video on how to decide based on your own file. Information only, no promises.
Videos
3 videos in the first month.
Shot vertically on a phone at the office, 30–45 seconds with Phúc on camera, posted on TikTok, Instagram Reels and Facebook.
0:27How much you need for a first homeLoans explained · 15.1K views
0:27Documents to gather before pre-approvalLoans explained · 8.4K views
0:27Closing day for the Hạnh familyClient stories · 6.8K views
How the videos are filmed
How a shoot at the office works.
VietLinker spends 2 hours at the office on a Thursday afternoon: three on-camera videos with Phúc plus scenes with clients. Edited within 3 days.
Script for a 40-second video
"How much you need for a first home" — sent to Phúc 2 days before the shoot.
- 0–3sPhúc opens with a question: "Buying your first home, how much do you need saved?"
- 3–20sThree amounts to prepare, one sentence each, pointing at the sheet on the desk.
- 20–33sA worked example for a $750,000 home.
- 33–40sThe invitation: message for your own numbers, office name and address.
On cameraPhone on a gimbal at eye level, ring light filling against the window.
The deskOverhead rig over the desk with a folder, calculator and keys, soft light.
Getting readyFive minutes of coaching, three takes, the most natural one wins.
Raw footageAfter editing- Vertical 9:1630–45 seconds; open with a question.
- Window lightSit facing the window, ceiling lights off to avoid double shadows.
- One step per videoNever squeeze the whole loan process into one video.
- Talk like a consultationShort sentences, examples with numbers, no reading from a script.
Results
The first 60 days.
Illustrative numbers for a sample profile. For real customers this section comes from the monthly report VietLinker sends the business.
- 58.700ReachFacebook, Instagram, TikTok, VietLinker
- 164Loan inquiriesAnswered within 15 minutes
- 57Pre-approval filesStarted from the fanpage
- $2.40Cost per message$400 ad budget
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Customers in other industries.
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