Phin-brewed iced milk coffee
Beans roasted weekly, each cup brewed in a phin, just enough condensed milk. $5.50, ready 10 minutes after a pre-order.
VietLinker customers / Café & drinks / San Jose, CA
Sample profileCà Phê Sáng
A 30-seat coffee and tea shop in San Jose, open since 2022. Working with VietLinker since August 2026: new fanpages on 5 platforms, drink photos and videos every week, ads to Vietnamese residents and office workers within 5 miles.
5platforms
12posts a month
3videos a month
60first days
CCà Phê Sáng · caphesang.sjFanpages
Cà Phê Sáng's fanpage on each platform.
One set of content, edited separately for Facebook, Instagram and TikTok. Cover photo, avatar, bio and contact buttons are all made by VietLinker.
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Cà Phê Sáng
MessageCallPre-order
PostsPhotosVideosReviewsAbout
C
Cà Phê Sáng1 day · San Jose, CA
Phin-brewed iced milk coffee, beans roasted weekly. Pre-order by message and it is ready in 10 minutes, no morning line.
❤ 8419 comments · 6 shares
Posts carry the hours and how to pre-order; the Pre-order button sits at the top for the morning commute.
9:41●●●
caphesang.sj＋ ≡
74posts
1.980followers
150following
Cà Phê SángPhin coffee · Tea · Pastries
Open 6:30–18:00 · San Jose
Pre-order by message
FollowMessage
MenuPre-orderPastriesSeasonal
A grid of close-up drinks mixed with guests and pastries; highlights for Menu and Pre-order.
TikTok
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@caphesang.sj
80Following
2.7KFollowers
19.8KLikes
FollowMessage
VideosPinnedLiked
▶ 9.8K
▶ 4.1K
▶ 14.6K
▶ 6.3K▶ 5.2K▶ 3.9K15–25 second brewing videos; milk swirling into coffee has the most views.
This is a sample profile; follower counts and views are illustrative. For real customers VietLinker embeds the live fanpage so the latest posts always show.
How they post
What Cà Phê Sáng posts in 30 days.
12 posts a month: new or seasonal drinks, the shop and its regulars, brewing behind the scenes, and afternoon quiet-hour offers. Three are videos.
September 2026
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DrinksStoryBehind the scenesOffers▶ video
A row of phins dripping at 6 am
A 20-second video at opening time, only the drip of coffee and the street outside. Most views of the month.
$1 off every drink from 2 to 5 pm
Monday to Thursday, filling the quiet afternoon hours. Pre-order by message.
Videos
3 videos in the first month.
Shot vertically on a phone at the bar, 15–25 seconds, posted on TikTok, Instagram Reels and Facebook.
0:27Phins dripping at 6 amBehind the scenes · 9.8K views
0:27Khoa on opening the shopStory · 4.1K views
0:27Milk into coffeeDrinks · 14.6K views
How the videos are filmed
How a shoot at the shop works.
VietLinker films for 2 hours at 6 am when the shop opens: three drinks and one clip of the owner speaking. Edited within 3 days.
Script for a 25-second video
"Phins dripping at 6 am" — sent to Khoa 2 days before the shoot.
- 0–3sClose-up of the first drop of coffee landing on the condensed milk.
- 3–15sA row of phins on the bar in window light, the barista closes a lid.
- 15–22sStir, add ice, milk swirls into the coffee, in slow motion.
- 22–25sShop name, hours and the invitation: message to pre-order.
At the barPhone on a gimbal, ring light by the bar, three angles per drink.
Top-downOverhead rig over a tray of drinks and pastries, soft light so the glass does not flare.
The owner speaksFive minutes of coaching, three takes, the most natural one wins.
Raw footageAfter editing- Vertical 9:1615–25 seconds; the first shot must show coffee dripping or milk pouring.
- Backlit by the windowPut the glass in front of the morning window so the coffee and milk layers show.
- Three angles per drinkThe dripping phin up close, the full glass on the bar, the hand-off to a customer.
- Two sentences from the ownerOne about the beans, one inviting a visit. No reading from a script.
Results
The first 60 days.
Illustrative numbers for a sample profile. For real customers this section comes from the monthly report VietLinker sends the business.
- 39.600ReachFacebook, Instagram, TikTok, VietLinker
- 312Pre-order messagesAnswered within 10 minutes
- 92Pre-orders a weekBy week eight
- $0.80Cost per message$250 ad budget
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